THERMACELL INTRODUCES PINK REALTREE APC APPLIANCE; PORTION OF FUNDS TO BENEFIT CANCER RESEARCH
Bedford, MA (August 2014) – Thermacell, the highly effective area repellent which is available in the popular camo pattern--REALTREE® APC™, now comes in pink. The release of the new pink REALTREE APC Thermacell ® mosquito repellent unit will help raise funds for the Dana Farber Institute’s Boston Marathon Jimmy Fund Walk on September 21st in Boston, MA.
This year’s Walk is expected to raise more than $7.5 million for the Jimmy Fund for lifesaving adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute, bringing the 26-year fundraising total to more than $100 million. The event raises the most money of any single-day walk in the nation.
“Raising funds for cancer research is a cause which benefits so many individuals. Thermacell is pleased to utilize our relationship with Realtree, such a recognizable brand in the hunting industry, to benefit such a worthwhile cause,” said Vice President of Marketing Allegra Lowitt. A portion of the proceeds raised by the sale of these pink units will be donated to a fund created by the Dana Farber Institute of Boston.
APC offers superb concealment in the spring, summer and early fall when mosquitoes are at worst and when Thermacell is needed the most. The pink coloration to the background of the pattern will not detract from the effectiveness of the unit as deer and turkey are color blind. The Thermacell system creates a 15 x 15-foot zone of protection that is over 90% effective against mosquitoes and other biting insects. RealTree produces some of the most realistic and recognized camouflage patterns on the market. The unit operates on a single butane cartridge, which heats a mat releasing allethrin, a synthetic copy of a natural insect repellent created by chrysanthemums. Each mat contains enough repellent for four hours of protection, and each butane cartridge will operate the unit for 12 hours.
The Pink Realtree Thermacell appliance will be available in fall 2014 with a manufacturer’s suggested retail price of $29.99. The Thermacell unit measures 7.5” long and 1.5” thick, and is 3” wide at the top, 1.5” at the bottom. It weighs a mere 6.4 ounces with a full butane cartridge.
About Thermacell Repellents
Thermacell Mosquito Repellents, FKA The Schawbel Corporation, is headquartered in Bedford, Massachusetts. Thermacell products can be found at major outdoor stores including Bass Pro Shops, Cabela’s and Dick’s Sporting Goods as well as mass retailers such as The Home Depot and Walmart. For more information on Thermacell and its complete line of repellent products including appliances and lanterns, consumer reviews, or store locations, visit www.thermacell.com or call 1-866-753-3837.
About the Jimmy Fund
The Jimmy Fund (www.JimmyFund.org) solely supports Boston’s Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. It is an official charity of the Boston Red Sox, as well as the official charity of the Massachusetts Chiefs of Police Association, the Pan-Mass Challenge, and the Variety Children's Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide. Follow the Jimmy Fund on Facebook: www.facebook.com/thejimmyfund and on Twitter: @TheJimmyFund.
About Dana-Farber Cancer Institute
Dana-Farber Cancer Institute (www.dana-farber.org) is a principal teaching affiliate of the Harvard Medical School and is among the leading cancer research and care centers in the United States. It is a founding member of the Dana-Farber/Harvard Cancer Center, designated a comprehensive cancer center by the National Cancer Institute. It provides adult cancer care with Brigham and Women’s Hospital as Dana-Farber/Brigham and Women’s Cancer Center and it provides pediatric care with Boston Children’s Hospital as Dana-Farber/Boston Children’s Cancer and Blood Disorders Center. Dana-Farber is the top ranked cancer center in New England, according to U.S. News & World Report, and one of the largest recipients among independent hospitals of National Cancer Institute and National Institutes of Health grant funding. Follow Dana-Farber on Facebook: www.facebook.com/danafarbercancerinstitute and on Twitter: @danafarber.