Nikon has announced an early launch of a new 2012 model into its venerable Monarch ATB family. The all-new MONARCH 3 All Terrain Binocular, available in 10x42 and 8x42 versions, will be on the shelves of select retailers mid-September, 2011.

Developed as “The Benchmark of Performance”, the MONARCH 3 was engineered to maximize time in the field with bright, high-contrast, high-resolution optics that are built into an ultra-rugged, waterproof and fogproof body.  Featuring fully multicoated Nikon Eco-Glass lenses and phase-corrected, high-reflective silver alloy multilayer prism coatings, MONARCH 3 provides superb light transmission and resolution for dawn to dusk glassing.  Long eye relief — 24.1mm in the 8x42 and 17.4mm in the 10x42 — combined with multi-click turn-and-slide rubber eyecups, makes the MONARCH 3 extremely user-friendly and suited for virtually any hunting situation.

Weighing-in at just 24.7 ounces (10x42 model), the MONARCH 3 is fully rubber armored for maximum durability and wet-or-dry grip and includes unique, flip-down rubber lens covers to protect the 42mm objective lenses from scratches and dirt.

Available September 18, 2011, the new MONARCH 3 arrives just in time for fall hunting seasons. Suggested retail price for the 8x42 is $229.95 and $249.95 for the 10x42 model. The MONARCH 3 is backed by Nikon’s 25-year limited warranty and No-Fault Repair/Replacement Policy.

Nikon Inc. is the distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of riflescopes, binoculars, Fieldscopes and laser range-finders, please contact:
Nikon Sport Optics
1300 Walt Whitman Road
Melville, NY 11747-3064

or call 1-800-645-6687

www.nikonhunting.com