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Gear For Your Pack :: Insect Repellent
ThermaCELL Gets a Makeover

The world’s most effective area insect repellent introduced a newly designed hand-held appliance in recognition of the company’s 10-year anniversary. Taking into consideration customer feedback, ThermaCELL has redesigned the appliance to be more user-friendly for all those who enjoy the outdoors.

An ergonomically designed casing ensures the unit can be held comfortably whether hunting, gardening around the house or attending a Little League baseball game at dusk. Plus, the smoother functioning and quieter On/Off button enables the unit to be activated without anyone even knowing it is on.

“Our customers have made some great suggestions over the years regarding how we can improve the functionality of our products and we take this feedback seriously,” said Allegra Lowitt, vice president of marketing.

The ThermaCELL system creates a 15 x 15 ft zone of protection that is up to 98 percent effective against mosquitoes and other biting insects. The unit operates on a single butane cartridge that heats a mat releasing allethrin, a synthetic copy of a natural insect repellent found in chrysanthemums. Each mat contains enough repellent for four hours of protection and each butane cartridge will operate the unit for 12 hours.

The new ThermaCELL appliance was available in spring 2011, MSRP $23.99. The new ThermaCELL unit measures 7.5” long and 1.5” thick, and is 3” wide at the top, 1.5” at the bottom. It weighs a mere 7.1 ounces with a full butane cartridge and is 15 percent narrower at the grip.

Product attributes of the newly designed appliance include:
* Ergonomic hand grip designed for a palm fitting grasp of the appliance to ensure easy transport and use.
* Matte finish on appliance is more aesthetically appealing.
* Quiet ON/OFF button helps preserve outdoor tranquility and does not disturb wildlife.

ThermaCELL, a division of The Schawbel Corporation of Bedford, Massachusetts, utilizes patented technology to create cordless, portable area repellents powered by replaceable butane cartridges. For more information on ThermaCELL’s complete line of products or for retail locations, please visit www.thermacell.com or call 1-8-NO-SKEETERS.

http://www.thermacell.com
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